More than 25,000 people attended the Sing Out Loud Festival’s Live Wildly Showcase in St. Augustine, Florida, on September 20 and 21. The two-day event at Francis Field featured 14 musical acts and focused on both live music and conservation efforts.
Headliners included Hozier, Beabadoobee, Vance Joy, and The Teskey Brothers. Other performers such as Father John Misty, Rilo Kiley, Maren Morris, Sarah Kinsley, David Kushner, Brenn!, Taylor Olin & The Something Specials, and Sun Child also took the stage. According to organizers, attendees traveled from all U.S. states as well as several territories and a dozen countries.
The festival aimed to promote awareness of Florida’s natural environment alongside its musical offerings. Attendees participated in activities such as interactive trivia about state parks and wildlife, visited a tent inspired by Florida springs, and engaged with local conservation groups.
Through ticket sales from the weekend event, over $130,000 was raised for land conservation projects in St. Johns County.
“This festival isn’t just about music – it’s about community, connection, and protecting what makes Florida so unique,” said Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., which produces the festival. “Bringing thousands of people together for live music and conservation delivers real impact and we’re incredibly proud of what this festival has achieved.”
Lisa Shipley, CEO of the Live Wildly Foundation added: “It’s truly inspiring to witness such a strong show of support for wild Florida, especially right here in St. Johns County, where these efforts will directly benefit local conservation. We’re honored to collaborate on a festival that brings people together through music while also deepening our collective dedication to protecting wild Florida for future generations.”
The Sing Out Loud Festival is produced by SJC Cultural Events Inc., which also operates venues like the St. Augustine Amphitheatre and Ponte Vedra Concert Hall.
The event partners with organizations including the Live Wildly Foundation as well as several local businesses and government agencies.
