Florida Lodging And Restaurant Association

https://frla.org/

(850) 224-2250

230 South Adams Street, Tallahassee, FL 32301

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Northeast Florida hospitality workers honored at annual ROSE Awards

March 3, 2026

Approximately 500 people from the hospitality sector gathered at the Hyatt Regency Jacksonville Riverfront for the 17th Annual ROSE Awards, an event organized by the Northeast Chapter of the Florida Restaurant and Lodging Association (FRLA).

Florida high schoolers win scholarships at state hospitality competition

March 2, 2026

More than 330 students from nearly 40 high schools in Florida participated in the 25th annual ProStart Culinary Team Competition, organized by the Florida Restaurant and Lodging Association Educational Foundation (FRLAEF).

Florida Restaurant & Lodging Association honors Broward County hospitality workers at annual awards

March 2, 2026

Nearly 250 people attended the second annual FRLA Broward ROSE Awards at the Diplomat Beach Resort in Hollywood, Florida.

Florida hotels and resorts receive 2026 Forbes Travel Guide Star Awards

February 15, 2026

A number of Florida hotels, restaurants, and spas have been recognized as 2026 Star Award Winners by Forbes Travel Guide.

Florida Restaurant & Lodging Association endorses Byron Donalds for governor

February 6, 2026

The Florida Restaurant & Lodging Association (FRLA) has officially endorsed Congressman Byron Donalds in his campaign for Governor of Florida.

Bill Lupfer, President & CEO of the Florida Attractions Association

Industry leaders highlight economic impact during florida tourism day

January 25, 2026

Representatives from Florida’s tourism and hospitality sector gathered at the state Capitol for Florida Tourism Day to advocate for the continued support of tourism promotion.

Florida Restaurant and Lodging Association announces new executive committee for 2026

January 14, 2026

The Florida Restaurant and Lodging Association (FRLA) has announced the members of its 2026 Board of Directors Executive Committee.

Florida tourism brings record economic impact and tax savings for residents

December 1, 2025

Florida’s tourism industry generated $133.6 billion in economic impact in 2024, according to a new study by VISIT FLORIDA.

Nick Sarra, Chairman of the Board Partner & Chief Executive Officer, Saltwater Restaurants Inc., Florida Panhandle at Florida Lodging And Restaurant Association

Dick Rivera receives FRLA Lifetime Achievement Award at annual hospitality gala

November 17, 2025

Longtime Sarasota restaurateur Dick Rivera has been named the 2025 Lifetime Achievement Award winner by the Florida Restaurant & Lodging Association (FRLA).

Heiko Dobrikow named Hotelier of the Year by Florida Restaurant & Lodging Association

November 4, 2025

Heiko Dobrikow, Executive Vice President of The Las Olas Company and General Manager of The Riverside Hotel in Fort Lauderdale, has been named the 2025 Hotelier of the Year by the Florida Restaurant & Lodging Association (FRLA).

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