The Citrus County Visitors & Convention Bureau, also known as Discover Crystal River, has introduced the Eco Compliance Partner Program to recognize manatee tour operators who prioritize environmental protection and regulatory compliance. The initiative is part of a larger strategy to encourage sustainable tourism and safeguard local waterways.
The program aims to highlight businesses that follow all relevant regulations, educate visitors on responsible manatee interactions, and take steps to protect eelgrass beds and spring-fed ecosystems in the area.
“This is about more than tourism,” said Auvis Cole, Director of Discover Crystal River. “This is about protecting what makes Citrus County special—our natural environment, our wildlife, and the legacy we leave behind. Our tour operators are on the front lines of that mission.”
To become an Eco Compliance Partner, manatee tour companies must meet several requirements. These include holding a U.S. Coast Guard license and meeting safety standards, having a current Special Use Permit from the U.S. Fish & Wildlife Service for Crystal River-based companies, providing educational briefings or videos to guests about passive observation practices and manatee protection, using anchoring systems that do not harm eelgrass beds, and following rules for seasonal manatee sanctuaries and protected zones.
Certified operators will receive an Eco Compliance Partner badge for marketing purposes. They will also benefit from increased visibility through preferred listings on DiscoverCrystalRiverFL.com. Additionally, Discover Crystal River plans to launch a website dedicated to sustainability efforts across the county. Certified partners will be promoted in county-wide marketing campaigns focused on sustainable tourism and will have opportunities for collaboration with other eco-conscious organizations.
The program supports Citrus County’s Tourism Strategic Plan by aligning with ongoing restoration projects such as eelgrass replanting and water quality improvements. It also responds to growing interest among travelers in environmentally friendly destinations.
“As more and more tourists are looking for eco-friendly and sustainable destinations, this program helps our community lead by example,” said Cole. “By highlighting the companies that are doing things the right way, we send a clear message that responsible tourism is not just welcomed here it’s expected.”
